An inviting proposal for the public, which in a way represents a real challenge between the pizzeria and its customers. Organizing the giropizza in your own restaurant is a strategy to be taken care of in detail, to avoid bad publicity and, above all, loss of revenue. Let’s see how.
It is in some way the All You Can Eat of pizzerias, in Italian: “GiroPizza”: a formula that allows the customer to opt for the tasting of different types of pizza dishes offered on the classic wooden chopping boards, sharing them among the diners of the table.
A nice idea spread in recent years like wildfire in many Italian pizzerias, and usually reserved for real lovers of pizza. The giropizza in fact is not limited to a simple taste, but to ensure that customers consume a greater amount of pizza than usually ordered.
To this end, it is necessary to make the offer attractive to the public, proposing it in the right way. To do this there are several formulas.
How the “classic” Giropizza works
The customer pays a fixed fee (usually between 12 and 15 euros with drinks included) and he is served slices of pizza at will until he himself stops the waiter, or with a fixed limit, in any case very high. This is the most common formula in Italian pizzerias and therefore more recognizable by customers.
A first selection of pizzas is usually discussed at the table at the time of ordering, in order to exclude from the tour the less popular variants and inform new customers about the “rules” of the place. Among the latter there will be, for example, the stop to the arrival of new chopping boards until the complete exhaustion of the previous one, or the impossibility to choose the giropizza if not shared by all the guests of the table.
Giropizza “a sfida” (challenge)
We could call it a “pizza challenge”, that is, a real challenge at the last wedge. It’s a formula that has taken hold relatively recently, for several reasons. First of all, to avoid waste and maximize revenue.
To organize a challenge of giropizza you must first of all establish the rules, drawing up a special menu with the number of pizzas to be served calculated according to that of the participants. Provide your customers with an incentive to accept the challenge, such as the opportunity to benefit from a discount if they succeed in the company to finish all courses. Only one condition: clean dish (i.e. no leftovers of crusts or ingredients).
With this formula you will be able to calculate expenses and profits deriving from the giropizza in a more precise way, evaluating consequently the effective effectiveness.
Is the giropizza really worth it for a pizzeria?
The type of audience of your pizzeria, the location of the place, the type of pizzas offered, the organization of the kitchen, the pizza maker and staff are the many aspects to be taken into account.
The giropizza is a formula that can relaunch your pizzeria, retaining your customers and acquiring new ones, but once implemented you do not go back: so organize it carefully.
Study a menu that is both manageable (both in the preparations and in the living costs) and at the same time delicious for the public, establish rules and prices and inform the staff in the room on how to propose the giropizza and what are its rules.
Once ready, develop an effective communication strategy to inform the public of your new service. Advertising flyers, posters inside and outside the venue, ad hoc menus and the right content on the Facebook page of the venue will open giving your giropizza the notoriety it deserves.
How to organize the giropizza in your restaurant: fundamental aspects
The experience in this type of activity suggests to calculate an average of one and a half pizzas per person, the “basic” quantity consumed by the individual customer in the pizza maker. A useful measure to start to orient yourself in the drafting of the menu pizza-all-you-can-eat.
It is also necessary to understand which types of pizzas to start the tour to give customers a sense of satisfaction, perhaps including in the menu also a small appetizer consisting of focaccia, fried products or rustic. The success of the giropizza is determined by your ability to create a balance between price and quantity of food consumed.
A different way is to use the giropizza as a real tasting menu. If your restaurant offers gourmet pizzas, or at least more original than the classic variants, the giropizza could be a very welcome solution for customers to taste them all and find out which ones they prefer. Once conquered with the tasting of a special pizza they will surely come back to order it.
It also considers the possibility of associating the giropizza with formulas for the consumption of drinks such as “non stop beer” for the duration of the tour, with a small increase in price.
Finally, choose your ingredients with care: preferring low quality ingredients for the sole purpose of increasing profits is never good publicity, and your customers will soon notice. For this reason, you can rely on a supplier who guarantees you quality but at the right price. The good news is that you’ve just found it: visit our shop with the latest offers and… Welcome to Multicash!
